A company called Sierra launched in 2024. Within two years: revenue from $26M to $200M, a valuation near $16 billion, much of the Fortune 50 as customers — and 165 employees. Another, Midjourney: eleven people, $300 million.

Leading AI-native firms run at roughly $2M+ in revenue per employee, against about $250K in traditional software. Sit with that ratio for a moment, because it is the whole argument. A gap that size cannot be closed with effort. No amount of working harder inside a traditional operating model produces an eight-fold difference in output per person. The gap is structural. It is a property of how the organisation is built, not of how hard the people inside it are trying.

Exponential technology, linear governance

I joined a research initiative on AI-native organisations for a simple and fairly urgent reason: technology is developing exponentially, while our governance and systems evolve only linearly. Two lines on a chart, diverging. The distance between them is the subject of my book The Living Organization, out in August 2026.

You do not need the chart to know this is happening. You can feel it in your body when you work inside a large organisation — effort that does not convert into motion or outcome. The good idea that dies after its fourth sign-off. The talented colleague quietly powering down, still present, no longer really there.

I call that distance the gap. And it, not the technology, is now the binding constraint on what your organisation can become. Every executive team I meet is asking how to get more AI into the business. Almost none are asking why the AI they already have is not converting into anything. The answer is usually sitting in the gap.

Hierarchy is fossilised information scarcity

It helps to remember what hierarchy was actually for.

Command-and-control was not a moral preference. It was an efficient answer to a real constraint: information was expensive to move, so you moved decisions to wherever the information already was — upward, to the few people who could see enough of the picture to choose well. Everything we recognise as corporate structure — layers, approval chains, reporting lines, the annual plan — is machinery for routing scarce information to scarce judgement.

AI has collapsed the cost of exactly that thing. Context that used to take a week to assemble now takes a prompt. The economic case for command-and-control has not merely weakened; it has inverted. The structure now costs more than the coordination it was built to buy.

This is the part that gets missed. Most organisations are not carrying hierarchy because they believe in it. They are carrying it because nobody has revisited the assumption underneath it since the assumption stopped being true.

The same tools can build the best cage we have ever known

I want to be careful here, because the optimistic version of this argument is only half of it.

The same technology that can push intelligence to the edge can also be used to build the most efficient system of surveillance and control in the history of work. Every keystroke measurable. Every deviation flagged. Every judgement pre-empted by a recommendation you are not really free to refuse. The tooling is identical. Only the intent differs.

The technology does not choose. We do — and we are choosing right now, in a narrow window, mostly by default and mostly without noticing. Decisions being made this year about how agents are governed, what gets measured, and where authority sits will set what work feels like for a generation.

What a living organization is

The alternative I am arguing for is an operating model built to adapt rather than to hold still — an organisation that behaves less like a machine that manages people and more like a living system in which humans and AI both flourish. Five pillars hold it up:

  • Distributed Authority — decisions sit where the information and the consequences are.
  • Fluid Structure — teams form around work, not around a chart drawn last January.
  • Evolutionary Purpose — direction that is sensed and revised, not fixed in a five-year plan.
  • Human Wholeness — people bring judgement, doubt and care to work, not a role-shaped fragment of themselves.
  • Human–Agent Governance — explicit rules for what agents may decide, what they may only propose, and who is accountable when they are wrong.

That last pillar is the genuinely new one, and it is where most organisations currently have nothing at all — no policy, no matrix, no answer to the question of who is responsible when an agent acts. It is being improvised, quietly, by whoever deployed the agent.

The question that actually matters

For leaders shaping the next few years of their organisation, the useful question is not “how do we use AI?” Everyone is asking that, and it produces tool inventories and pilot decks.

The question is: who must we become in order to use it well?

Design the machine to be AI-first, so that the people can be more human.

That sentence is the shortest version of the whole book. The machine — the processes, the approval flows, the reporting architecture, the routing of information — should be built AI-first, because that is what machines are good at. Everything freed by doing so is what humans are actually for: judgement, relationship, meaning, the decisions that should never have been automated in the first place.

The 165 people at Sierra are not working eight times harder than the people at a traditional software company. They are working inside a structure that does not spend most of its energy on itself.


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This article accompanies a video from AI-Native Operating Model and Org Design — a series on how organisations actually absorb AI, and where they break.


Chunfeng “Breeze” Dong is an executive coach (ICF PCC, CPCC) and founder of Springbreeze Ventures, with twenty years in organisational development inside Fortune 100 companies — Roland Berger, Siemens, ABB and Roche. She writes on AI-native organisation design, human–agent governance and change leadership.

📘 The Living Organization · 📘 A Soulful Transition · 🔗 LinkedIn